> ## Content Index > Fetch the complete content index at: https://jimmakos.com/llms.txt > Use this file to discover other available public pages before exploring further. # How I Use Marketing to Get Attention to My Work - URL: https://jimmakos.com/marketing/ - Published: 2024-02-03T22:00:00.000Z - Updated: 2025-10-12T15:01:21.000Z - Description: Marketing for me is SEO, SMM, and Newsletter. Here is everything I know about how I attract attention to my business, work and personal brand. - Author: Jim Makos - Tags: Marketing, Web publishing, Wealth I've written the best article ever. I shared the most fantastic post on social media to drive people to my article. Not just on one platform but on *every* platform. I even uploaded a YouTube long-form video with a link back to the article. And then, *crickets*. All of my great work goes unnoticed. A day's worth of [writing](https://jimmakos.com/writing/) and [creating content](https://jimmakos.com/content-creation/) is lost. The internet ignored all of my creative ideas. Recognizing the need for a more effective marketing strategy is crystal clear. Always on the lookout for ways to get more eyeballs on my creations, I'm here to spill the tea on what I've been learning in the marketing game. Sharing the deets on how to make my stuff stand out and reach a bigger crowd is what it's all about. My marketing efforts focus on these three pillars: - Search Engine Optimization (SEO) - Social Media Marketing (SMM) - Newsletter 💡 Check out what I recently wrote about marketing [here](https://jimmakos.com/tag/marketing). ## SEO SEO stands for Search Engine Optimization, which is a way to help people find things on the internet more easily. SEO helps them show up first when someone searches for something on Google or another search engine. By using the right words, organizing things well, and making sure the website is super friendly, it makes it easier for people to find what they’re looking for. ### Google Updates When people want to find something, they ask Google, and Google helps by showing the best websites at the top. That’s why it’s super important in SEO—we want our website to show up on the first page! But Google keeps changing its rules, called Google Core Updates, which helps ensure that the websites it shows are the best ones. So, we have to pay attention and make sure our website follows these new rules to stay on top. Depending on these Google updates, websites gain or lose rankings on the search engine result pages (SERPs), which can have dramatic consequences for [web publishers](https://jimmakos.com/how-to-make-a-living-web-publisher/). #### When Google Updates say jump, we jump When Google changes its rules with those Core Updates, the rankings of websites can go up and down like a seesaw! This means one day a website might be easy to find, but the next day it might be hidden. Because of these changes, web publishers need to adjust their SEO tactics, like changing the words they use or the way they organize their websites. Sometimes, if the changes are big, they may even have to rethink their whole business plan to stay successful! ## SMM SMM stands for Social Media Marketing. It’s like telling everyone about your website or business by using social media platforms, like Facebook, Instagram, Twitter, or TikTok. Instead of waiting for people to find you, SMM helps you reach out to them directly through posts, videos, and ads. By sharing interesting content and engaging with people on social media, you can build a community and attract more visitors to your website or business. It’s a way to connect with your audience where they spend a lot of their time online! ## Newsletter [A newsletter](https://jimmakos.com/newsletter/) is like sending a friendly letter to someone’s inbox, reminding them about your website, products, or services. It’s a great way to keep in touch with people who are already interested in what you do. By regularly sharing helpful tips, updates, or special offers through email, you can build a strong relationship with your audience. In marketing, newsletters help keep your business fresh in people’s minds, encourage them to come back, and even share your content with others. It’s a direct and personal way to stay connected with your customers! ## Sign up for Jim Makos Telling stories about what worked for me in web publishing, marketing, and content creation. Subscribe Email sent! Check your inbox to complete your signup. No spam. Unsubscribe anytime.