5Dec
google-author-rank

Better Blog Ranking and Link Building with Google Authorship Markup

Two months ago I explained how Google Plus Authorship Markup can help your blog stand out at Google search results. It turns out that linking your Google plus account within your posts not only boosts your blog’s ranking but also increases the likelihood advertisers wanting to buy links from your posts! At least that’s what a case study by Orit Mutznik revealed. Orit, an experienced SEO and blogger, was the first to let me know of authorship’s power. She has helped several bloggers incorporate the authorship markup inside their posts, perfecting the link building process since the outbound links are now much more valuable in Google’s eyes! Who needs Pagerank when you could have a high Author Rank?!

Well, that statement is not exactly true but it does prove the value of author rank. For years website owners and bloggers have manipulated Google pagerank for better blog ranking. Now Google has come up with a plan and Google plus is here to help. I can’t count the times I have found duplicate content of my blogs in several online domains. Imagine if there was a way for Google to know beforehand who the original author was. It would then rank duplicate content lower and the original post would most probably appear in search’s top positions. Making use of the author rank Google now discriminates the articles, recognizing the author of the original post and adding points to his authoring reputation. Thus, a high author rank would lead to better post ranking. Combine that with a good blog Pagerank and you have the perfect combination for your blog ranking!

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On the other hand author rank will help when building a new blog from scratch as well, as long as you are a reputable author. Given the fact a new blog will have null Pagerank, your first posts won’t go unnoticed by Google, since it already regards you as a high-valued author! Perhaps they will boost the new blog’s pagerank quicker, although that is left to be proven. For the time being though, every post you make has a link building value for advertisers who are looking for incoming links. Despite the fact that the link may be coming from a low ranking URL pagerank-wise, the link would still have enough value depending on your author rank! And better ranking usually means money!

For example, Orit’s study proved that blog pages, which had backlinks from authored blogs or posts, ranked much better (top position for weeks) than blog pages created on the same date and targeting the same highly competitive keywords, which had the same number of backlinks albeit not from authored blogs! Authorship is beginning to make sense online and Google plus has finally found some use! Reputable authors need to be careful now, since keyword stuffing and excessive linking from their posts might actually harm their author rank. And when it comes to link building, blog and author rankings are crucial.

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About Jim Makos

Jim is a writer and gambling expert. He began with card counting at blackjack tables, then moved to sports trading at betting exchanges, played online poker and ended up investing in US stock markets and forex. Nowadays he mostly writes than gamble or invest. Connect with Jim: StockTwits | TradingView
  • http://twitter.com/OritSiMu Orit Sidi Mutznik

    Thank you so much 

  • http://twitter.com/OritSiMu Orit Sidi Mutznik

    This is awesome Jim! Your post is very insightful, and it’s obvious you have a deep and creative understanding of the topic. You’re well on your way to becoming a blogging powerhouse :) It was a pleasure meeting you

    • http://www.jimmakos.com/ Jim Makos

      Thank you for your advice and help Orit! I really enjoyed learning more about SEO practices. Thanks for your support and commenting on the post!

  • disqus_9mU86KuKCH

    Authorship markup makes so much sense in so many ways for building a successful ranking!!

  • disqus_9mU86KuKCH

    Authorship markup makes so much sense in so many ways for building a successful ranking!!
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  • http://www.dnc.in/webdevelopment.php web development services

    Author Rank will make it more difficult to rank higher on the SERP pages, as along with content, now the Author’s popularity will also be assessed to give rankings to site in SERPS and also to provide Page rank to blogs and websites