Marketing · · 2 min read

Google Search Console and Analytics Disagree

Google Search Console reports 2x fewer clicks than Google Analytics. Who's wrong here?


As a web publisher, I monitor incoming traffic to my websites and where that traffic is coming from.

I use:

  • Google Analytics for traffic in general and
  • Google Search Console for organic traffic

But what happens when Search Console data doesn't make sense when looking at traffic data on Google Analytics?

I've been noticing a mismatch in data for a few months now that I'm trying to recover my website from the Google Helpful Content Update.

So, here's what I'm looking at when I compare clicks on Google search engine year-over-year.

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