As a web publisher, I monitor incoming traffic to my websites and where that traffic is coming from.
I use:
- Google Analytics for traffic in general and
- Google Search Console for organic traffic
But what happens when Search Console data doesn't make sense when looking at traffic data on Google Analytics?
I've been noticing a mismatch in data for a few months now that I'm trying to recover my website from the Google Helpful Content Update.
So, here's what I'm looking at when I compare clicks on Google search engine year-over-year.
