Newsletter

I've hopped onto the modern marketing bandwagon and am running my own exclusive newsletter on this blog. I cunningly named the newsletter "The Makos Letters."

The best part? The newsletter is absolutely free for everyone.

All I request is your email address. In return, you'll receive my letters directly in your inbox and gain access to exclusive content on this blog.

You may check previous issues here.

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These letters are not publicly available for the first 24 hours.

What I offer with my free letters

I send free content to all my subscribers. Every day, you will receive:

  • Details on a personal note I took down recently that helped me solve a problem
  • I show how I practice everything I share in public (the theory)
  • A concise summary of my recent podcast (sometimes)
  • I am answering questions I get in the mail (rarely)
  • My e-mail address to contact me

What you do NOT get with my letters (and that's a good thing)

I do not send regular blog posts to keep your inbox uncluttered, as I do appreciate the value of inbox zero.

I write regular blog posts to rank high in Google and other search engines for a particular topic. For that reason, I have to do keyword research, follow specific rules and a structure, and tone down my personal tone. Nonetheless, I bet on quality over quantity and pour a ton of value into these posts.

Yet, it would be a pity for you as a subscriber to miss them.

Thus, I include the most recent ones as links in my free letters.

I try to niche down for these and pick evergreen keywords that people will search for years to come.

Newsletter Paying Subscribers

I launched my paid newsletter discreetly in November 2021. At the time, I already had a few hundred subscribers, my most die-hard fans. I wanted to create a business that would force me to write regularly and help more people.

As a solo entrepreneur and advantage gambler, I provide a unique perspective on industries by combining skills that overlap those niches.

I consider my gambling background my unfair advantage.

I created a paid newsletter as collecting the information I was sharing cost both time and money. The information itself was sensitive, as well. I wouldn't like it to be publicly available.

Also, the information was often time-sensitive in the case of betting or investing. Think of odds shortening before we bet or asset price going 5% up before we buy.

This was the most useful data and content I have ever shared with the world. Note that I went online in 1995 (I'm old) and launched my blog in 2005 (I'm slow)

But after a few paid letters, I realized this was not sustainable, and most importantly, I didn't enjoy it. So, I scraped the idea, but I kept the payment option for subscribing to my newsletter.

So...

Why pay for my letters?

Consider the paid version of my newsletter as your token of appreciation for my work.

  • Did you read something here that helped you solve a problem and want to return the favor? Pay my phone bill this month.
  • Did your life change because of me? Pay my phone bill for a year!