I jumped on the bandwagon of modern marketing and run my own newsletter, cunningly named 'The Makos Letters", here on this blog. The newsletter consists of a free version that gets delivered to anyone sharing their email address with me, and a paid version where I focus on personal finance and investing.
I send two types of free content to all of my subscribers:
- Regular blog posts and
- Community-based letters
The first includes articles that I occasionally publish on my blog and are available publicly.
I write these posts with the main aim to rank high in Google and other search engines for a particular topic. For that reason, I have to follow specific rules and a structure, toning down my personal touch. Nonetheless, I believe in quality over quantity, and I pour a ton of value into these posts. It would be a pity for my subscribers to miss them.
I try to niche down for these and pick evergreen keywords that people will search for years to come. Examples include:
- How I Built an Emergency Fund for Me and My Company
- My Content Creation Strategy in 2020 and Beyond!
- How to Achieve Financial Independence in 5 Straightforward Steps
The second are more like sharing a personal view on a topic. This allows me to talk more freely and not worry about SERP (search engine ranking performance).
In these letters I let you know of a new software I am excited to use, what I am up to lately and I'm answering the most common questions I get in the mail among other topics.
Some examples that free subscribers have enjoyed in the past include:
See how different the titles are?! You bet the content is, as well.
I launched my paid newsletter quietly in November 2021. At the time I had already a few hundred subscribers, my most die-hard fans, and wanted to create a business that would force me to write regularly and help more people.
As a solo entrepreneur, advantage player, and personal finance enthusiast, I provide a unique look into the industry, by combining skills that overlap those niches.
I decided to create a paid newsletter as collecting the information I am sharing in these letters costs both time and money. Not to mention that the information itself is sensitive and I wouldn't like it to be publicly available. I also strongly believe that it is the most useful data and content I have ever shared with the world ever since I went online in 1996 (I'm old) and launched my blog in 2005 (I'm slow).
So, I needed some kind of reward for me to sit down and write these long, juicy articles that include:
- A new letter at the start of each month, discussing my portfolio's performance and any worth-noting information of the past month. Also, what I'll be looking for next month. The first issue of my net worth breakdown is a good start to get a feel.
- A letter every time I invest or talk about a new coin, stock, or an emergency change in portfolio's allocation. For example, you can read how I invested in the Metaverse.
- Exclusive letters discussing details of new projects, strategies, and plans I use to manage my wealth.
If you read this far, consider subscribing to the free letters and get to know me much better.