I like short newsletters.
My time is precious. My inbox, also.
That’s why I have built a filter to send all newsletters to my reader app and remove them from my Gmail (they’re auto-archived, in fact). Inbox zero.
So, I appreciate when someone I subscribed to their newsletters respects both of them.
But then again, I receive long newsletters that I go through from start to finish in one go.
How can I make my newsletters replicate that?
How can you have that experience when receiving a newsletter from me?
Well, this week, I came across a tweet that inspired me to change my newsletter format yet again.
But not this one.
According to the stats, last Friday’s issue outperformed all previous ones, hitting 8% CTR (usually around 1-2% with a 5% max).
So, I need to work on my open rate. I need to make you excited when you get a letter from me. I need to send you more helpful content.
Here is how I plan to do that.
