You visit a website. You start reading a compelling article. 10 seconds later, a pop-up asks for your email address.
You refuse (obviously). It鈥檚 too soon. 馃檮
You continue reading. 5 paragraphs into the article, another sign-up form interrupts the text.
You ignore it.
You finish reading the article. Another sign-up opportunity at the end. Still, you can't trust the author based on a single article; it's still too soon.
As you move your mouse to exit the page and continue browsing the internet, ANOTHER sign-up form pops up, urging you not to miss their future articles. 馃槧
Why are bloggers and web publishers doing that?
Let鈥檚 see the math behind running a newsletter and how my letters can become an income stream for me (and others).
