“Creating content isn’t a real job.”
That’s what I heard once while sitting in a café with friends. The conversation was about content creators—the “influencers,” as most people usually call them.
“But is that even a job?” they kept going.
“Come on, I could just go out there showing off clothes or how I spent my vacation.”
For me, someone who probably lives more on the internet than in real life, it seemed like a completely normal job.
In fact, I knew it wasn’t easy to create content if you wanted to take it seriously and expose yourself 10 times a day to people who live to peek into others’ lives through the keyhole.
That didn’t scare me, though. What scared me was that I’d have to do everything perfectly before deciding to put myself out there.
So instead of letting a few more years pass while drowning in overthinking, the switch flipped, and I started. Not timidly—with full force. And I completed a month with over 100 pieces of content uploaded across 5-6 platforms!
The Day I Started Writing Online Every Day
I remember it was October 26, my name day, when I began writing every day on social media. I thought that if I managed to post something every day, I’d always remember the day I started.
I also remember Casey Neistat’s vlog, which was the reason I started taking YouTube more seriously back in 2015. He started his vlog on his birthday. Ever since then, inspired by him, I’d thought, what a great idea to start something on a meaningful day.
So I always had it in mind to start something on my name day or birthday—or any day that felt special, not just some random day.
Of course, I didn’t think I was “starting” something when I hit the button to post my first message that day, simply because it wasn’t my first social media post ever.
Inspiration usually comes at an unexpected moment.
That day, I just felt like writing something and sharing it into the abyss of social networks, the way I’d occasionally done before.
It just happened that I loved the speed at which I shared a few thoughts, and by the end of the day, the idea crossed my mind: “Hmm, let’s try this again tomorrow.” And I got hooked!
It wasn’t like I forced myself out of my comfort zone. It happened completely spontaneously on a Sunday that just wasn’t an ordinary Sunday.
Social Media Won Me Over Instead of Writing on My Blog
I’d always wanted to write more often, wherever that might be. So social media became the place where I could share something quickly.
Write something and have it travel the world immediately.
Of course, social media is rented land, as we say. You never know when they might pull the plug, and all your effort goes to waste.
With that in mind, my goal was to write on my own personal website. But there, I didn’t want to post just a simple text—a paragraph, a random thought that popped into my head.
I wanted to add images, choose catchy headings, make it SEO-friendly, add links, and format the text with bold and italics.
All of that stopped me from sharing a thought when it came. I wanted it to be perfect, or at least not something as rough as a post on X or Threads.
On those platforms, I could write even a single sentence and send it out into the internet. On my blog, that felt impossible. Or at least I didn’t like it—though of course I could have written a one-sentence post.
But I wouldn’t be happy ending up with a blog full of mini-posts.
The Beginning Is Half the Battle
From the very first day, I shared five thoughts—five ideas—on X and Threads. And it felt fantastic!
Every time I finished one, I told myself: “See, it wasn’t hard—let’s do the next.”
I felt incredible freedom turning all the ideas I’d saved as drafts over the previous years into published content. With over 400 thoughts waiting to be posted, I knew I wasn’t short on ideas to create content.
My problem was that I overthought how to share them, why to do it, and what the ideal, most efficient way would be to maximize every detail. That kept me from being consistent about writing online and sharing ideas sporadically—ideas I truly couldn’t keep inside.
By the end of that first day, I remember sitting there proudly looking at my five posts.
And then I did something completely new for me.
I started scheduling the next day’s posts!
That alone felt like it would be enough to keep me going. It would be a shame not to stick with it now that I’d found something that worked.
My Ideas Weren’t Reaching Far Enough
Once I got into the groove of posting my ideas daily on X and Threads, I had time to add more social platforms to my workflow. Where it used to take me an hour to prepare and schedule six posts in a day, now it took half that time—so I wanted to use the extra time to amplify my “voice” even more.
The question now was:
Which platform offered the most leverage?
Clearly, YouTube.
But YouTube is much more focused on video than text. Still, since it’s one of the two core hubs for everything I create online (along with my blog), I wanted to make the most of it.
So I first started cross-posting anything with an image from the other platforms to YouTube. Now my YouTube channel would have daily content in post format, Shorts, and long-form content like podcasts, vlogs, and mini-documentaries on my English channel.
Jim Makos
Oh yeah, I forgot to mention that everything I create on my English channels, I upload exactly the same content in Greek! But that’s a topic for another episode.
Next, I added Facebook (where quite a few people follow me), Instagram, and finally TikTok to my cross-posting workflow. Those are mostly channels where I repurpose content—pieces from what I’ve already posted elsewhere. My original thoughts, where I always start writing ideas from scratch, are X and Threads, since they’re the most text-focused platforms.
The Worst Social Media Platform
When I decided to share my YouTube Shorts as Reels on Instagram and TikTok, I knew it would add a lot of extra work.