Making Content Creation Great Again

Creating content online doesn’t have to be a grind. See what worked for me as an aging content creator who enjoys the content creation process.

Making Content Creation Great Again

Writing online was the only form of content someone could create online.

Computers could only display text.

Nowadays, a viable content creation strategy necessarily includes photos. Meanwhile, video is quickly becoming a trend. Bloggers now need to develop photography skills and probably become involved in video creation.

Bloggers are now called content creators.

Welcome to the modern creator economy!

Content creation is a thriving business that requires good skills in writing, taking photos, and making videos. Improve yours with my personal resources in these fields:

Content creation is an integral part of my web publishing business.

Check out what I recently wrote about content creation here.

Content creation as an influencer and a business

Once upon a time, written content was powerful enough to drive sales and attract an audience. Although copywriting is still paramount for successfully building a brand, the world has shifted towards eye-candy content.

Internet users frequently scan their social media feeds throughout the day in the blink of an eye. Content creators have milliseconds to get their attention! The best way to do that? A photo.

But an attractive photo gets you that far. You must write a carefully planned caption, leading to a CTA, a call-to-action. Which, in turn, leads to your audience consuming more content and hopefully leads to a sale.

Content creation is a thriving business. Money can be made via advertising, sponsorships, or direct sales. At the same time, more and more people are getting involved in creating content, and competition is fierce. Markets and niches become oversaturated, and content creators must carefully position themselves.

At the end of the day, though, one way or another, they must create content.

My content creation strategy shifted in 2020

For years I was blogging online. I was writing posts for this very website. I aimed to help and relate with people while ranking higher in Google's search engine.

Then, I slowly became active on social media. I found myself neglecting my blog and writing in favor of creating content on rented land. I went deeply into photography and movie-making to create the best photos and videos I could. While learning these arts and discovering my creative side, I felt overwhelmed by trying to be present online.

And so, I decided on a new content creation strategy from now on.