From Budgets to SEO and the Quirks In Between

Last month, I was all over the place since my last letter—from cracking the code on budgeting for beginners to a wild experiment on X, finding sneaky ways to actually enjoy getting my steps in, and playing a strategic game of SEO poker.

And I've got some musings on the creator economy that might just spark your interest.

Let's get into it!

Let's Talk Budgeting Without the Confusion

You know I love budgeting.

But starting to budget is like stepping into unknown territory, right?

How are you supposed to know how much you'll spend on groceries or eating out in the beginning? Well, I've been there, convincing friends to start budgeting and hitting that same question every time.

My advice? Start with what you know.

Even if it's just a guess in the beginning, you'll start to see patterns within a month or two. It's all about getting a clearer picture over time, and honestly, it's not as daunting as it seems.

Plus, it's a real eye-opener to see lifestyle inflation creeping in when you compare your spending over the years.

That Time I Tried to Document Every Day on X

So, I had this idea to document my everyday life in X threads.

Thought it would be cool, but guess what? It turned out to be a major distraction.

Instead of focusing on my business and creating stuff that actually helps you, I got caught up in this endless thread that, in hindsight, didn't make much sense.

Lesson learned. If it's not going to be useful, why bother sharing? I'm sticking to content that deserves your time.

A Trick to Actually Enjoy Exercising

Getting myself to go for a walk, especially when it's freezing outside, can be a struggle for many.

But I've found a little trick that works wonders for me.

Instead of dreading the walk, I pair it with something I actually want to do—like catching up on an audiobook, brainstorming for my business, or even just giving myself space to overthink things.

Suddenly, the walk is just the backdrop to the main event, and I end up doing something productive or enjoyable. It's a game-changer. 😏

SEO and Poker: More Alike Than You'd Think

Diving into SEO is a lot like sitting down at a poker table. You don't challenge the shark right away; you look for the easiest target.

You pick a villain that is the easiest to beat. You don’t go after the pro poker player.

In the world of SEO, it means finding that weak spot in the top 10 search results that you can actually take over.

When I’m trying to rank a website for a keyword, I go after the weakest domain out of the top 10 search results that my website has a higher chance of taking the place of.

It's a zero-sum game, just like poker. Either you're ranking, or you're not.

My website doesn’t magically appear in the top 10 results. It substitutes another.

And if my site drops in rankings? It's time to reassess and outplay the competition in the next round. Feels funny that I'm writing this, as I'm dealing with a shitstorm this week. I will keep you posted.

The Creator Economy: A Gamble Worth Taking?

Who else finds the creator economy eerily similar to the world of gambling, betting, poker, and sports trading?

It's an arena where seemingly only the top 1% truly reap the rewards after platforms and intermediaries take their cut.

And let's bust a myth here: none of this is passive income.

It's a relentless grind, a make-it-or-break-it hustle. Just like in poker or trading, you're putting your best out there, hoping it pays off, but there's never a guarantee. It's thrilling yet demanding and definitely not for the faint of heart.

Make it pay or die grinding.

Wrapping Up

I love sharing these snippets of life and work with you. It's all about finding those small hacks, whether it's making budgeting bearable, rethinking exercise, or strategizing in business that can make a big difference.

And when it comes to the creator economy and content creation, it's about knowing the game you're getting into.

Thanks for sticking around and sharing this journey with me.❤️