Letters

Occasionally I send letters to subscribers, sharing whatever I learned that is worth their time. Subscribe to read previous letters immediately.

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Why it’s not Google’s fault

And even if it were, how could I make them change their mind?

Jun 1, 2024 2 min read members

Google Search Console and Analytics Disagree

Google Search Console reports 2x fewer clicks than Google Analytics. Who's wrong here?

May 31, 2024 2 min read members

Are 200 words enough for a letter?

The most engaging newsletter is 200 words long. That’s what a study revealed. Bummer! I only heard of the study after sending 4,000-word letters to my subscribers!

May 30, 2024 1 min read members

4 Benefits of sending a daily newsletter

As a reader, I get excited whenever I receive a new issue from my favorite creator. As a creator, though, I got overwhelmed whenever I sat down to write a

May 29, 2024 1 min read members

The Math of a Newsletter

You visit a website. You start reading a compelling article. 10 seconds later, a pop-up asks for your email address. You refuse (obviously). It’s too soon. 🙄 You continue

May 28, 2024 2 min read members

If only I was a gambler again

Finding a niche is a common struggle for people starting out in the content creation business. It shouldn’t be. And today I realized that I would know exactly what

May 27, 2024 2 min read members

Stick to the Script

In this week's letter I'm going through: * What I learned from recording an unscripted podcast * My preproduction process for making videos * What parts of a video

May 13, 2024 5 min read members