Insights from a 15-Year Journey in Web Publishing

Expanding your personal brand or business presence on the Internet? Here's what worked for me as a web publisher for more than 15 years.

Web publishing is like setting up a new branch in a virtual mall, with your website as the storefront.

Imagine the internet as a huge playground where everyone gets to build their own special clubhouse. Web publishing is like being an architect and an artist at the same time. It's about creating these awesome clubhouses called websites where you can share cool stuff with people all around the world.

First off, there's web development, which is like building the clubhouse from scratch. You decide how it looks, what rooms it has, and how people can move around inside.

Then comes the fun part: content creation! That's when you fill the clubhouse with amazing things like stories, pictures, and videos.

And just like telling your friends about your clubhouse, marketing is all about letting everyone know your awesome website exists! It's like sending out invitations to a big party at your place.

So, web publishing is this awesome adventure where you create, build, and share your very own magical spot on the internet!

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Check out what I recently wrote about web publishing here.

Web Development

Picture a massive LEGO set where you get to be the master builder. That's web development! It's all about using special codes and tools to create fantastic websites, just like building awesome things with LEGO bricks.

When you build a website, it's like putting together a puzzle, but instead of pieces, you use computer languages like HTML, CSS, and JavaScript. HTML acts like the structure, CSS adds the colors and designs, and JavaScript makes things move and do cool tricks, like making a robot dance! So, web development is this super creative and technical skill where you bring ideas to life on the internet playground by building these amazing digital worlds, one code brick at a time!

Content Creation

Content creation is like being a chef in a restaurant. Instead of making delicious dishes, you're creating valuable and interesting stuff for your audience. It could be articles, videos, social media posts, or even podcasts—these are the ingredients that bring people to your business table.

Just like a chef combines different ingredients to make a yummy dish, you're mixing up words, images, and sometimes videos to serve up engaging and useful things for your customers. Good content is like a tasty meal; it keeps people coming back for more, making your business more popular and trusted. It's all about cooking up great stuff that makes people hungry for what your business has to offer!

Writing

Writing in web publishing is like being a storyteller in a huge library that the whole world can visit. Your words become the books that people read when they visit your website. Whether it's telling exciting stories, explaining things clearly, or sharing helpful tips, your writing is the magic that keeps people interested and engaged.

Just like a great book grabs your attention from the first page, good writing on a website captures visitors' interest and keeps them hooked. It's about using words to create a world that people want to explore, learn from, and enjoy. So, writing in web publishing is your superpower to connect with people, share your ideas, and make your website a place where everyone wants to hang out!

Filmmaking

Filmmaking in web publishing is like being a director of your own blockbuster movie, but instead of theaters, your audience watches your masterpiece on the internet! You're the storyteller, using moving pictures and sounds to create amazing stories or share valuable information.

Just as a director brings together actors, sets, and special effects to make a movie, in web publishing, you combine visuals, sounds, and sometimes animations to create engaging videos. It's like crafting a thrilling adventure or an informative documentary that people can watch from anywhere in the world. Filmmaking in web publishing lets you be the creator, entertainer, and educator, all rolled into one, bringing your stories and messages to life on the digital screen!

Photography

Photography in web publishing is like being a wizard with a camera, capturing magical moments frozen in time. Your photos become the artwork that paints a vivid picture for everyone visiting your website.

Just as an artist chooses colors and strokes to create a masterpiece, you, as a photographer, select angles, lighting, and subjects to tell captivating stories through your images. Your photos speak volumes, conveying emotions, sharing experiences, and showcasing the beauty of the world around us. Photography in web publishing is your superpower to make your website visually stunning, drawing people in and leaving them in awe of the incredible moments you've captured.

Podcasting

Podcasting in web publishing is like hosting your own radio show, except it's available anytime, anywhere, for anyone with an internet connection. You're the host, sharing your thoughts, stories, or expertise through audio episodes that people can listen to on their phones, computers, or any device.

Just like a radio host entertains and informs listeners, in podcasting, you engage your audience with your voice, interviews, discussions, or even storytelling. It's like having a conversation with your audience, creating a personal connection as they tune in to hear your unique perspective or learn something new. Podcasting in web publishing gives you a platform to share your voice and ideas, making your website an audio hub where people can tune in and be part of your world.

Marketing

Marketing in web publishing is like being a friendly guide who helps people discover the awesome clubhouse (your website!) you've built in the vast internet playground. It's about spreading the word and inviting everyone to come and hang out at your place.

Just like telling your friends about a cool party or a fantastic game, marketing involves using different tools and strategies to let people know your website exists. Whether it's through social media, email, search engines, or other clever ways, marketing helps bring visitors to your site. It's like putting up signs, sending out invitations, and making sure everyone knows about the amazing things you've got to offer. Marketing in web publishing is your way of opening the door and welcoming people to come and enjoy the awesome stuff you've created online!