The Sunday Podcast Setup
What gear I use to produce my podcast episodes.
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Hey Jim, meet Anxiety
A problem isn’t a problem, until it becomes your problem.
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Build an audience, then a product
Making money when creating content online starts by building an audience. * Pick a niche (or not) * Become a content creation machine, and by the time you’ve got thousands of
2 min read
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Making video editing all worth it
I hate spending so much time when editing a video. And even after editing for 4 hours, the video might not look like it is halfway done. Did I say
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The Google API Leak Document
After years of guesswork, the SEO industry got a glimpse of how Google ranks websites.
1 min read
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Why it’s not Google’s fault
And even if it were, how could I make them change their mind?
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Google Search Console and Analytics Disagree
Google Search Console reports 2x fewer clicks than Google Analytics. Who's wrong here?
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Are 200 words enough for a letter?
The most engaging newsletter is 200 words long. That’s what a study revealed. Bummer! I only heard of the study after sending 4,000-word letters to my subscribers! How
1 min read
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4 Benefits of sending a daily newsletter
As a reader, I get excited whenever I receive a new issue from my favorite creator. As a creator, though, I got overwhelmed whenever I sat down to write a
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The Math of a Newsletter
You visit a website. You start reading a compelling article. 10 seconds later, a pop-up asks for your email address. You refuse (obviously). It’s too soon. 🙄 You continue reading.
2 min read
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If only I was a gambler again
Finding a niche is a common struggle for people starting out in the content creation business. It shouldn’t be. And today I realized that I would know exactly what
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Stick to the Script
In this week's letter I'm going through: * What I learned from recording an unscripted podcast * My preproduction process for making videos * What parts of a video
5 min read
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